Privacy policy

Lone Wolf Camper – Camper Van Rental
Last updated: March 2025

1. Introduction

Welcome to Lone Wolf Camper (“we”, “us”, “our”). We are committed to protecting your personal data and respecting your privacy in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and any applicable national data protection laws.

This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and what rights you have in relation to your data when you visit our website or make a booking through it.

Please read this policy carefully. If you have any questions, contact us using the details in Section 13.

2. Data Controller

The data controller responsible for your personal data is:

  • Business name: Lone Wolf Camper
  • Address: [Your registered address]
  • Email: [Your contact email]
  • Phone: [Your phone number]

3. What Personal Data We Collect

We collect and process the following categories of personal data:

3.1 Data You Provide Directly

When you submit an enquiry or make a booking via our website (powered by the WordPress Car Rental Manager plugin), we collect:

  • Full name
  • Phone number
  • Email address
  • Message body (content of your enquiry or special requests)
  • Rental details such as pickup/drop-off dates, vehicle selection, and any other information you voluntarily submit through the booking or contact form

3.2 Data Collected Automatically via Analytics Tools

When you visit our website, the following data is collected automatically through third-party analytics tools:

Google Analytics 4 (GA4) collects, among other things:

  • IP address (anonymised where applicable)
  • Browser type and version
  • Operating system
  • Device type
  • Pages visited and navigation path
  • Time and duration of your visit
  • Referring URL (how you found our website)
  • Geographic location (country/city level)
  • Events and interactions on the site (clicks, scrolls, form submissions)

Hotjar collects:

  • Heatmap and scroll data (aggregated, non-identifiable)
  • Session recordings (mouse movements, clicks, scrolls – IP addresses are masked)
  • Feedback and survey responses (if you choose to respond)
  • Device and browser information

Both GA4 and Hotjar use cookies and similar tracking technologies. Please see Section 9 for more information on cookies.

4. Legal Basis for Processing

We process your personal data on the following legal grounds under Article 6 GDPR:

  • Performance of a contract (Art. 6(1)(b)): Processing your name, phone number, email, and booking details is necessary to respond to your enquiry and fulfil your rental agreement.
  • Legitimate interests (Art. 6(1)(f)): We use analytics data (GA4, Hotjar) to understand how our website is used and to improve our services. We have assessed that this interest is not overridden by your rights and freedoms.
  • Consent (Art. 6(1)(a)): Where required (e.g. for non-essential cookies used by GA4 and Hotjar), we will ask for your consent via our cookie consent banner before placing tracking cookies. You may withdraw consent at any time.
  • Legal obligation (Art. 6(1)(c)): Where we are required to retain data for tax, accounting, or legal compliance purposes.

5. How We Use Your Personal Data

We use your personal data for the following purposes:

  • To respond to your rental enquiry or booking request
  • To process and manage your camper van rental
  • To communicate with you about your booking (confirmations, reminders, changes)
  • To provide customer support
  • To analyse website traffic and user behaviour in order to improve our website and user experience (via GA4 and Hotjar)
  • To comply with our legal and regulatory obligations
  • To protect our legitimate business interests

6. Third-Party Services and Data Processors

We share your personal data with the following third parties acting as our data processors or independent controllers:

6.1 Google Analytics 4

Provided by Google LLC (and Google Ireland Limited for EU users). GA4 processes website usage data on our behalf. Google may transfer data to the United States. Such transfers are governed by Standard Contractual Clauses (SCCs) adopted by the European Commission. For more information, see Google’s Privacy Policy at https://policies.google.com/privacy.

6.2 Hotjar

Provided by Hotjar Ltd (Malta). Hotjar processes behavioural analytics data on our behalf. Hotjar masks IP addresses and does not link session recordings to identifiable individuals. For more information, see Hotjar’s Privacy Policy at https://www.hotjar.com/legal/policies/privacy/.

6.3 WordPress Car Rental Manager Plugin

Our website uses the Car Rental Manager plugin for WordPress to manage vehicle listings, availability, and booking requests. Personal data submitted through booking forms (name, phone number, email, message) is stored in our WordPress database, hosted on our web server. We ensure appropriate technical and organisational security measures are in place to protect this data.

6.4 Hosting Provider

Our website is hosted by [Your hosting provider name]. Your data may be stored on servers located within the EU/EEA or in countries with an adequacy decision. We have a Data Processing Agreement in place with our hosting provider.

We do not sell your personal data to any third party. We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, as follows:

  • Booking and enquiry data (name, phone, email, message): Retained for up to 3 years after your rental or last interaction with us, or longer if required by applicable tax or legal obligations (typically up to 7 years for financial records).
  • Analytics data (GA4): Retained according to the retention period set in our GA4 property (typically 2 months to 14 months for user-level and event data). Aggregated, anonymised data may be retained indefinitely.
  • Hotjar data: Session recordings are retained for up to 365 days by default. Heatmap data is retained for up to 365 days.

When data is no longer needed, it is securely deleted or anonymised.

8. International Data Transfers

Some of our third-party service providers (including Google) may transfer and process your data outside the European Economic Area (EEA). Where such transfers occur, we ensure they are subject to appropriate safeguards, such as:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • An adequacy decision by the European Commission confirming an adequate level of data protection in the destination country

You may request further information about these safeguards by contacting us (see Section 13).

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device.

Types of cookies we use:

  • Strictly necessary cookies: Required for the website to function (e.g. session management, booking plugin functionality). These do not require your consent.
  • Analytics cookies (GA4): Used to collect information about how visitors use our website. These require your consent before being placed.
  • Behaviour analytics cookies (Hotjar): Used to record and analyse user interactions on our website. These require your consent before being placed.

When you first visit our website, a cookie consent banner will ask for your consent to non-essential cookies. You can:

  • Accept all cookies
  • Reject non-essential cookies
  • Manage your cookie preferences at any time

You can also control or delete cookies through your browser settings. Note that disabling cookies may affect the functionality of our website.

To opt out of Google Analytics tracking across all websites, you may use the Google Analytics Opt-out Browser Add-on.

To opt out of Hotjar tracking, visit https://www.hotjar.com/legal/compliance/opt-out.

10. Your Rights Under GDPR

As a data subject, you have the following rights under the GDPR:

  • Right of access (Art. 15): You have the right to request a copy of the personal data we hold about you.
  • Right to rectification (Art. 16): You have the right to request that inaccurate or incomplete data be corrected.
  • Right to erasure / “right to be forgotten” (Art. 17): You have the right to request deletion of your personal data, subject to certain conditions.
  • Right to restriction of processing (Art. 18): You have the right to request that we limit how we use your data in certain circumstances.
  • Right to data portability (Art. 20): You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
  • Right to object (Art. 21): You have the right to object to processing based on our legitimate interests, including for analytics purposes. We will cease processing unless we have compelling legitimate grounds that override your interests.
  • Right to withdraw consent (Art. 7(3)): Where processing is based on your consent (e.g. analytics cookies), you may withdraw it at any time without affecting the lawfulness of prior processing.
  • Right not to be subject to automated decision-making (Art. 22): We do not carry out automated decision-making or profiling with legal or significant effects on you.

To exercise any of these rights, please contact us using the details in Section 13. We will respond within 30 days. We may need to verify your identity before processing your request. There is no charge for exercising your rights unless requests are manifestly unfounded or excessive.

11. Right to Lodge a Complaint

If you believe we have not handled your personal data in accordance with applicable data protection law, you have the right to lodge a complaint with your local supervisory authority. In the EU/EEA, this is the data protection authority in your country of residence or establishment.

For example:

We encourage you to contact us first so we can try to resolve any concern directly.

12. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These include:

  • HTTPS encryption on our website
  • Access controls limiting who can access personal data
  • Regular software and plugin updates (including the Car Rental Manager plugin)
  • Secure hosting infrastructure

Despite these measures, no transmission over the internet is completely secure. We cannot guarantee absolute security, but we are committed to protecting your data to the best of our ability.

13. Contact Us

For any questions, requests, or concerns relating to this Privacy Policy or your personal data, please contact us:

  • Email: info@lonewolfcamper.ie
  • Phone: +353852303433
  • Address: [Annalough, Ballitore,
    Co. Kildare,
    R14 VF90,
    Ireland

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically.

Material changes will be communicated to you where required by law (e.g. via a notice on our website or by email).

This Privacy Policy was last updated in March 2025 and applies to the website operated by Lone Wolf Camper.